Google Chrome had announced its intent to remove support for third-party cookies last year. The company said earlier this month that once third-party cookies are phased out from its platforms, it will not build alternate identifiers to track individuals as they browse across the web, nor will it use them in its products. On its part, Google has already announced to phase out third-party cookies from Chrome browser.

They alleged in the lawsuit that the 'tracking persists even if users take steps to protect their private information, such as using incognito mode in Chrome, or private browsing in Safari and other browsers'. The Chrome users filed a complaint in the US in June last year, claiming that Google has a 'pervasive data tracking business'. 'As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity during your session,' Google reiterated. Google Chrome's 'Incognito' mode gives users choice to browse the internet without their activities being saved to either browser or devices.

'We will defend ourselves vigorously against them,' the spokesperson was quoted as saying in the report.

Google chrome incognito lawsuit sign up